Development of business communications in the management of organizations

Abstract

The article examines the role and place of business communications in managing the external relations of organizations. The essence of business communications, their basic tasks, the main areas of application are revealed. The dependence of the applied types of business communications on the type of business entity activity, the, the type of market to which it enters, the target users of products (services), the organization image at the market. The expediency of wider usage of Internet communications in modern conditions of business digitalization is substantiated. The most widely used means of Internet communications have been systematized. The advantages of Internet communications usage to influence the target public groups and increase the efficiency of activities and management of the organization are indicated.