Psychological factors of advertising text influence onconsumer behavior

Barchi, Beata; Барчі, Беата Василівна; Dalekorii, Ya.

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dc.contributor.author	Barchi, Beata
dc.contributor.author	Барчі, Беата Василівна
dc.contributor.author	Dalekorii, Ya.
dc.date.accessioned	2023-01-31T09:36:58Z
dc.date.available	2023-01-31T09:36:58Z
dc.date.issued	2022
dc.identifier.uri	http://dspace.msu.edu.ua:8080/jspui/handle/123456789/9447
dc.description	Barchi, Ya. Psychological factors of advertising text influence onconsumer behavior / B. Barchi, Ya. Dalekorii // Міжнародний науковий журнал "Освіта і наука" [Електронний ресурс] / голов. ред.: Щербан Т. Д.; заст. голов. ред.: Jerzy Piwowarski; Гоблик В. В. - Мукачево-Ченстохова : РВВ МДУ; Академія ім. Я. Длугоша, 2022. - 2(33). - С.66-71.	uk_UA
dc.description.abstract	The article analyzes, systematizes, and summarizes the most common psychological factors of influence on consumer behavior that can be used in advertising texts. It has been discussed advertising is one of the main means of influencing consumer behavior, obtaining benefits and an effective tool for the development of both an individual company and the industry. It has been proven advertising has a significant psychological impact on consumers, prompting them to take certain actions. From the point of view of psychology, advertising is one of the possible mediators between the need and the object that can satisfy it.	uk_UA
dc.language.iso	other	uk_UA
dc.publisher	Мукачево: МДУ	uk_UA
dc.subject	advertisings	uk_UA
dc.subject	psychological impact	uk_UA
dc.subject	consumer	uk_UA
dc.subject	consumer behavior	uk_UA
dc.subject	реклама	uk_UA
dc.subject	психологічний вплив	uk_UA
dc.subject	споживач	uk_UA
dc.subject	споживча поведінка	uk_UA
dc.title	Psychological factors of advertising text influence onconsumer behavior	uk_UA
dc.type	Article	uk_UA