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Psychological factors of advertising text influence onconsumer behavior

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dc.contributor.author Barchi, Beata
dc.contributor.author Барчі, Беата Василівна
dc.contributor.author Dalekorii, Ya.
dc.date.accessioned 2023-01-31T09:36:58Z
dc.date.available 2023-01-31T09:36:58Z
dc.date.issued 2022
dc.identifier.uri http://dspace.msu.edu.ua:8080/jspui/handle/123456789/9447
dc.description Barchi, Ya. Psychological factors of advertising text influence onconsumer behavior / B. Barchi, Ya. Dalekorii // Міжнародний науковий журнал "Освіта і наука" [Електронний ресурс] / голов. ред.: Щербан Т. Д.; заст. голов. ред.: Jerzy Piwowarski; Гоблик В. В. - Мукачево-Ченстохова : РВВ МДУ; Академія ім. Я. Длугоша, 2022. - 2(33). - С.66-71. uk_UA
dc.description.abstract The article analyzes, systematizes, and summarizes the most common psychological factors of influence on consumer behavior that can be used in advertising texts. It has been discussed advertising is one of the main means of influencing consumer behavior, obtaining benefits and an effective tool for the development of both an individual company and the industry. It has been proven advertising has a significant psychological impact on consumers, prompting them to take certain actions. From the point of view of psychology, advertising is one of the possible mediators between the need and the object that can satisfy it. uk_UA
dc.language.iso other uk_UA
dc.publisher Мукачево: МДУ uk_UA
dc.subject advertisings uk_UA
dc.subject psychological impact uk_UA
dc.subject consumer uk_UA
dc.subject consumer behavior uk_UA
dc.subject реклама uk_UA
dc.subject психологічний вплив uk_UA
dc.subject споживач uk_UA
dc.subject споживча поведінка uk_UA
dc.title Psychological factors of advertising text influence onconsumer behavior uk_UA
dc.type Article uk_UA


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