On the question of the role of project management in the digital transformation of small and medium-sized businesses: essence and innovative potential

Abstract

Digital transformation is penetrating all areas of activities. This process is irreversible and poses challenges to businesses. The leading role for the successful digital transformation of small and medium-sized businesses is played by effective project management. The purpose of the article is to study the role of project management in the digital transformation of small and mediumsized businesses, to identify the key issues and the scenario of transformation, to outline the portrait of a project manager. Methods used: analysisб synthesis, graphic methods, the method of establishing cause-and-effect relationships. As a research result, theoretical aspects of project management and trends in understanding its role in the digital transformation of businesses were determined. The key questions for project management are outlined and its scenario is defined.