Routing for tourist and excursion bureaus based at parametric network models

Abstract

This study is devoted to applying parametric network models for the process of defining a guided tour route within route networks on the example of Denmark. This is caused by difficulty in determining variations when organizing guided tours. Under the actual digitization conditions, tourist and excursion bureaus are being restructured from static organizations administering various excursions into dynamic ones. They are actually getting adjusted to the customers’ needs and demands, taking into account the actual possibilities for covering a certain topic by the tour party within a route. The main problem encountered by tourist and excursion bureaus is the following. Although the nomenclature of presented guided tours is established by the economic entity independently, those are not always carried out according to a clearly defined itinerary and on the same conditions for all participants. When providing such services, customers’ demands and service peculiarities are not known in advance. The purpose of the present study is to provide a substantive basis for routing in tourist and excursion bureaus, based on parametric network models and taking into account the peculiarities of dynamically adaptable tables containing the best routes. To achieve the research goal, network planning methods were used, such as analytical, tabular, cloud computing in the AnyLogic Cloud environment.