Rationalization of network retail management with a shift trading function based on the mathematical description of processes in the mass service area

Abstract

The authors noted the high priority of streamlining the management of the set of operations that performed in the field of network retail, in direct contact with the consumer of services. For objects of network retail with the function of variable trade is important to implement direct and permanent influence both on the structure of such a system and on the basic processes in the area of ​​mass trade public services, focusing on the study of incoming service flows into the system and out of it, waiting times and queues. Success of development of such networks retail depends on the flexibility of operations performed by the performer in direct contact with the consumer of services. It is supposed to consider features of rationalization of management of network retail from functions of variability (flexibility) of trade, which determine the structure of the service system consumers of services and the processes that take place in it, in which customer requests for service that determine the chain of income generation, can be estimated, despite the fact that the intensity the flow of customer service is a variable value. The purpose of the study is to streamline the management of online retail with the function of variable trading on based on mathematical description and repeated "playback" of all processes in the area queuing.