dc.contributor.author |
Gavrilets, Olesya |
|
dc.contributor.author |
Гаврилець, Олеся Василівна |
|
dc.contributor.author |
Chuchka, Ivan |
|
dc.contributor.author |
Чучка, Іван Михайлович |
|
dc.contributor.author |
Marian, Gajdos |
|
dc.date.accessioned |
2020-09-10T06:10:07Z |
|
dc.date.available |
2020-09-10T06:10:07Z |
|
dc.date.issued |
2020 |
|
dc.identifier.uri |
http://dspace.msu.edu.ua:8080/jspui/handle/123456789/7219 |
|
dc.description |
Gavrilets O. Management of the hotel industry enterprises competitiveness on the basis of digital technologies and marketing / O. Gavrilets, I. Chuchka, M. Gajdos // Маркетинг і цифрові технології : науковий журнал. - Одеса, 2020. - Том 4, № 2. - P. 6-16 |
en_US |
dc.description.abstract |
The holistic system o f understanding the current situation o f hotel-type enterprises in the
conditions o f intensified competition has been investigated in the article, and what capabilities o f digital
tools will increase the efficiency o f economic activity in the market. Special attention has been paid to
the essential characteristics o f the "enterprise competitiveness" (EC) definition in particular, as well as
the analysis o f classical and marketing approaches to the management o f this process. The main
attention in the article is focus on the study o f digital tools (multimedia technologies, interactive hotel
event management systems and customer service, etc.), which are proposed to increase the EC efficiency
o f the hotel enterprise. The role o f digital marketing has been analysed through the adaptation o f its
tools (social networks, SEO, contextual advertising, email marketing, etc.) and goals (work with new
customers, work with customer database, work on the image) and technical capabilities to achieve them
fo r the competitive management o f the modern type hotel enterprise. |
en_US |
dc.language.iso |
other |
en_US |
dc.publisher |
Одеса |
en_US |
dc.subject |
enterprise competitiveness |
en_US |
dc.subject |
hotel industry |
en_US |
dc.subject |
marketing management approaches |
en_US |
dc.subject |
digital technologies |
en_US |
dc.subject |
digital marketing |
en_US |
dc.subject |
конкурентоспроможність підприємств |
en_US |
dc.subject |
готельна індустрія |
en_US |
dc.subject |
підходи управління маркетингом |
en_US |
dc.subject |
цифрові технології |
en_US |
dc.subject |
цифровий маркетинг |
en_US |
dc.title |
Management of the hotel industry enterprises competitiveness on the basis of digital technologies and marketing |
en_US |
dc.type |
Article |
en_US |