Artificial Intelligence in Enterprise Management

Abstract

This study provides a comprehensive analysis of the role of artificial intelligence (AI) as a key tool for transforming modern enterprise management. The paper examines the dynamics of AI technology implementation across EU countries and highlights statistical indicators regarding the usage of intelligent systems, categorized by industry, business size, and functional objectives. It is demonstrated that AI integration enables enterprises to optimize business processes, automate routine operations, and improve both the accuracy of strategic forecasting and the efficiency of management decision-making. Particular attention is paid to the application of AI in marketing, HR management, finance, and logistics. It is substantiated that the effective integration of artificial intelligence technologies has become a determining factor for enterprise competitiveness in today's turbulent business environment. The research results emphasize the necessity of adapting organizational strategies to new technological realities to improve business process efficiency and minimize risks, provided that intelligent systems are used responsibly and accountably.