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dc.contributor.author Росола, Уляна Василівна
dc.contributor.author Rosolа, U. V.
dc.date.accessioned 2018-03-13T12:24:33Z
dc.date.available 2018-03-13T12:24:33Z
dc.date.issued 2016
dc.identifier.uri http://dspace.msu.edu.ua:8080/jspui/handle/123456789/1366
dc.description Rosolа, U. V. Using the integrated marketing communications at sales points / U. V. Rosolа // Науковий вісник Мукачівського державного університету. Серія "Економіка" : збірник наукових праць / гол. ред. Т.В. Черничко. - Мукачево : МДУ, 2016. - Випуск 1(5). - С.171-175 en_US
dc.description.abstract The urgent issues concerning the use of integrated marketing communications at the sales point have been considered in the article, their constituents have been characterized. The aim of the article is the deep study of the use of integrated marketing communications at the sales point (IMCSP) and creation the model of integrated marketing communications, the determination of the degree of influence of marketing communications elements on consumer’s behavior. The method of system analysis and grouping information has been used as the basis of this research. It has been proved that the use of the majority of components of integrated marketing communications leads to the main result - purchase. Previously the main strategic goal of marketing communications was a direct sale of goods, services, trade mark, within the new concept of relationship marketing strategic objective is the formation of loyalty target market as the foundation of favorable conditions for the sale of goods or services. en_US
dc.language.iso en en_US
dc.subject marketing en_US
dc.subject consumer en_US
dc.subject promotion en_US
dc.title Using the integrated marketing communications at sales points en_US
dc.type Article en_US


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