Development of an Enterprise Development Strategy in an Unstable Market

Abstract

This paper presents a robust methodology for developing enterprise development strategies within highly volatile market conditions. It addresses critical challenges posed by economic instability, geopolitical shifts, and rapid technological advancements. The research integrates theoretical frameworks of strategic management with empirical analysis, offering practical tools and frameworks for businesses to enhance resilience, adapt quickly, and capitalize on emergent opportunities in unpredictable environments. Key outcomes include a dynamic strategic planning model emphasizing continuous monitoring, scenario planning, and adaptive resource llocation, ultimately fostering sustainable growth despite significant market fluctuations.