Abstract:
Under the conditions of increasing demands for speed and justification in
managerial decision-making processes, the importance of reliable and up-to-date
data becomes particularly significant. In such circumstances, traditional tools of
accounting and management reporting, which rely on human resources, are
increasingly proving to be insufficiently effective in ensuring the competitiveness of
enterprises. Therefore, the purpose of the study is to identify and provide a
systematic description of the directions and features of the modern transformation
of accounting and management tools aimed at supporting marketing strategies.
Description:
N. Liba Modern transformations of accounting and management accounting tools for supporting marketing strategies / N. Liba,V. Pigosh, N. Biletska // Електронний журнал «Ефективна економіка» включено до переліку наукових фахових видань України з питань економіки (Категорія «Б», Наказ Міністерства освіти і
науки України No 975 від 11.07.2019). Спеціальності – 051, 071, 072, 073, 075, 076, 292. Ефективна економіка. - 2025. No 9. - Р. 1-15
