Current issues of remote accounting, management and marketing

Abstract

The spread of information and communication technologies opens up broad opportunities for organizing remote accounting, management, and marketing. In particular, it provides real-time access to data, automation of business processes, remote collaboration between teams, and expands communication channels with customers through digital platforms. However, at the same time, it gives rise to a number of complex problems. Therefore, the article investigates current issues in remote accounting, management, and marketing while identifying effective approaches to overcome them. The research findings demonstrate that the wide range of problems—from cybersecurity to emotional disconnection between team members and consumers—requires not fragmented but integrated solutions focused on enhancing business flexibility, security, and adaptability. In this context, it is appropriate to develop a structured digital transformation strategy that may include the following key components: digital security and infrastructure (for all areas); automation and process integration (in particular, the implementation of ERP systems with accounting, CRM, and HR modules, etc.); human capital and digital literacy (including staff training, accounting software, online management, digital marketing, etc.); effective internal communication; customer-oriented digital strategies (such as the use of personalized content and marketing analytics, etc.); analytics, monitoring, and adaptive management (regular evaluation of the effectiveness of digital tools, use of Business Intelligence systems for decision-making, etc.).