Abstract:
In the current context of rapid development in information technology, there is a fundamentaltransformation in approaches to organizing accounting, management, and marketing across enterprisesin various industries. Cloud computing occupies a special place among modern technological solutions.This article aims to identify and systematize contemporary principles for organizing accounting,management, and marketing in a cloud environment. The results of the study show that the contemporaryprinciples of organizing accounting, management, and marketing in a cloud environment directly dependon the chosen type of cloud service-public, private, or hybrid-which provides enterprises with thenecessary flexibility to adapt management processes to dynamic business conditions. The studyconfirmed that the general principles of organizing accounting in a cloud environment include: automationof accounting processes; 24/7 accessibility; reduction of IT infrastructure costs; integration with otherbusiness systems; increased accuracy and reduced errors; secure data storage; and scalability flexibility.In addition to these principles, one of the most valuable advantages is that most cloud-based accountingplatforms are automatically updated to reflect changes in tax or accounting legislation.
