Abstract:
In modern conditions, the ability of enterprise management to think and act strategically is extremely relevant. Therefore, the application of a strategic approach to management is not only appropriate but also the only possible. The issue of resource utilization, the definition of functions of structural units, the allocation and analysis of individual projects and products are becoming particularly
important and of great importance in the strategic management of
the enterprise. An important role in this system is provided by the
process of strategic analysis. After all, it is a strategic analysis that is
the driving force behind which the process of strategic management
itself is possible. The experience of advanced foreign companies
shows that the system of strategic analysis should be individual for
each individual enterprise. This system is built in accordance with
the objectives and nature of the business system of the enterprise.
