Zusammenfassung:
For digitalisation and digital transformation to be effective and deliver
results, they must become strategic objectives. But any strategic
direction requires a strategy. A company's development strategy is a
long-term action plan that can adapt to the external environment and
market conditions. At the same time, digitalisation can become a tool to
ensure more efficient digital decision-making and implement a phased
action plan to achieve a strategic result. Given the relevance of the
chosen research topic, the purpose of the study may be to analyse the
impact of digitalisation on the strategic management of an enterprise by
highlighting the key aspects of transformation. To achieve this goal, it is
necessary to define the essence and content of digitalisation, outline the
role of digitalisation in the process of forming and implementing
company strategies, and develop a strategic map for implementing a
company management strategy in the context of digitalisation. To obtain
the result, the author used both general scientific methods, in particular,
analysis, synthesis, deduction, induction, systematisation, and a specific
method of modelling strategic maps, which allows to present in a
comprehensive manner the strategic directions of business development
in four main projections: finance, customers, business processes, and
personnel. As a result of the study, the role of digitalisation in the
transformation of approaches to strategic management was determined.
It has been established that digitalisation processes can significantly
improve management decision-making by processing large amounts of
various information. The paper also builds a strategic map for
implementing a company's management strategy in the context of
digitalisation, which can become a visual tool for achieving the strategic
goals of company development, with the strategic goal being the growth
of business value in the long term.
Beschreibung:
Analysing the Impact of Digitalisation on the Strategic Management of an Enterprise: Highlighting Key Aspects of Transformation / Roman Maslyhan, Gennadiy Stamatin, Tetiana Ilto, Maryna Vuichenko, Mykola Yokhna // Pacific Business Review (International). - Volume 16 Issue 12 June 2024. - Р.-113-122
