Management of Tourism, Hotel and Restaurant Business in Ukraine

Abstract

The purpose of the article is to outline the specific features of management strategies for the tourism and hotel and restaurant business in Ukraine in the short term and in the long term. The hospitality sector is highly dependent on the socio-cultural environment in which services are provided. Over the past few years, Ukraine has become an arena of force majeure situations in the economic, legal, and socio-economic dimensions (COVID-19 pandemic, martial law). It is noted that the dynamism of public life directly affects the management activity in the tourism and hotel and restaurant business, updating such guidelines as: management flexibility, management innovation, management pragmatism.