Psychological factors of advertising text influence onconsumer behavior

Abstract

The article analyzes, systematizes, and summarizes the most common psychological factors of influence on consumer behavior that can be used in advertising texts. It has been discussed advertising is one of the main means of influencing consumer behavior, obtaining benefits and an effective tool for the development of both an individual company and the industry. It has been proven advertising has a significant psychological impact on consumers, prompting them to take certain actions. From the point of view of psychology, advertising is one of the possible mediators between the need and the object that can satisfy it.