Classification of marketing researches on innovation product

Abstract

At present innovations appear to be an important attribute in social and economic development. At the age of globalization, with customers’ anticipations and competitive business growing up, those willing to stay afloat at the market and determined to develop (the latter being often caused by external reasons) are forced to carry out continuous innovational activity. Researches done both at a company’s level and national, as well as international levels show an essential influence to the innovational activity carried out on an individual basis and the whole of economics, too. Also, studies have improved theoretical tools of innovative business process by classifying systematizing innovation and refinement of individual classifications. This will lead to leakage of the innovation process in the company, which is a set of comprehensive, constantly–implemented in time and space of advanced scientific, technical, technological, organizational, socio–economic and environmental changes that lead to increased efficiency of the enterprise.