Digital principles of management and quality adjustment of tourism products in small business

Abstract

The article aims to identify core aspects of using digital tools to enhance the quality of tourism products and develop recommendations for their effective implementation. By analyzing existing practices and technologies, researchers aimed to provide an understanding of how digitalization can improve tourism products and offer sustainable competitive advantages for small businesses. The research findings indicate that digital transformation is radically changing the approaches to quality management in the tourism industry. The authors emphasize that these processes are now transitioning to digital foundations, which consist of a set of technological tools and methods that enable each business entity to effectively manage its services and products, making necessary adjustments to enhance their quality. It has been demonstrated that digital tools enable the collection of detailed information about each client, allowing for the creation of personalized offers and the consideration of their preferences. This enhances customer loyalty and increases the likelihood of repeat purchases. It is emphasized that many routine operations, such as booking, document processing, and payment tracking, can be automated. This frees up employees' time for more creative tasks and helps minimize the human factor, thereby reducing the number of errors. It is noted that chatbots, mobile apps, and social media allow for constant communication with customers, prompt response to their inquiries, and resolution of issues. This increases customer satisfaction and enhances their experience with the company. It has been proven that digital tools allow for tracking all stages of service delivery, analyzing data, and identifying potential issues. This improves business transparency and allows for a quick response to market changes. Small businesses that successfully implement digital technologies gain a competitive advantage in the market. They can offer personalized services, respond quickly to market changes, and increase efficiency. Several promising research directions include analyzing specific digital tools for effectiveness and investigating barriers in technology implementation.