Digital management of entrepreneurial activities

Abstract

The relevance of the study is driven by the gradual transition of management processes in entrepreneurial activities into the digital realm. Consequently, the article focuses on defining the characteristics of the effectiveness of digital entrepreneurial management. Within the article, the main characteristics of digital entrepreneurial management and the fundamental principles of its effectiveness are defined. The article delves into defining the essence of digital twins of business processes within effective digital entrepreneurial management. The article provides a virtual representation of the business ecosystem through digital twins of business processes. The research findings demonstrate that for effective digital entrepreneurial management, it is crucial to orient all aspects toward targeted and continuous influence on appropriate digital infrastructures. According to the provided points, the prospects for further research lie in examining the opportunities and challenges associated with implementing digital infrastructure in the operation of the entrepreneur's core business.