Sustainable entrepreneurship: analysis of digital accounting, management, and marketing trends in regional and global dimensions

Abstract

In the face of evident instability in the economic, ecological, and social environments, the stabilizing tools development is highly deficient, among which sustainable entrepreneurship is the most effective. In our view, the trigger that initiates and guides the processes of sustainable entrepreneurship development is the transition to digital accounting, management, and marketing systems, as they are efficient both on a regional and global scale, thanks to a range of fundamental characteristics that define the consistent and enduring nature of achieving positive outcomes and the orientation of sustainability development in the long-term perspective. Thus, the article aims to identify the characteristics of shaping the phenomenon of sustainable entrepreneurship through the analysis of digitalization trends in accounting, management, and marketing systems on both regional and global scales.