Please use this identifier to cite or link to this item: http://dspace.msu.edu.ua:8080/jspui/handle/123456789/10018
Title: Sustainable entrepreneurship: analysis of digital accounting, management, and marketing trends in regional and global dimensions
Authors: Korolovych, О.
Королович, Оксана Омелянівна
Havrylets, O.
Гаврилець, Олеся Василівна
Kruchak, L.
Кручак, Людмила Володимирівна
Keywords: розвиток сталості
цифровізація
системи обліку
системи менеджменту
системи маркетингу
sustainability development
digitization
accounting systems
management systems
marketing systems
Issue Date: 2023
Abstract: In the face of evident instability in the economic, ecological, and social environments, the stabilizing tools development is highly deficient, among which sustainable entrepreneurship is the most effective. In our view, the trigger that initiates and guides the processes of sustainable entrepreneurship development is the transition to digital accounting, management, and marketing systems, as they are efficient both on a regional and global scale, thanks to a range of fundamental characteristics that define the consistent and enduring nature of achieving positive outcomes and the orientation of sustainability development in the long-term perspective. Thus, the article aims to identify the characteristics of shaping the phenomenon of sustainable entrepreneurship through the analysis of digitalization trends in accounting, management, and marketing systems on both regional and global scales.
Description: Sustainable entrepreneurship: analysis of digital accounting, management, and marketing trends in regional and global dimensions / О. Korolovych, O. Havrylets, L. Kruchak // Ефективна економіка. - 2023. № 8. - С. 1-16
URI: http://dspace.msu.edu.ua:8080/jspui/handle/123456789/10018
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