Ezzel az azonosítóval hivatkozhat erre a dokumentumra forrásmegjelölésben vagy hiperhivatkozás esetén: http://dspace.msu.edu.ua:8080/jspui/handle/123456789/7054
Title: Management of the hotel industry enterprises competitiveness on the basis of digital technologies and marketing
Authors: Gavrilets, O.
Гаврилець, Олеся Василівна
Chuchka, I.
Чучка, Іван Михайлович
Gajdoš, M.
Гайдош, М.
Keywords: enterprise competitiveness
hotel industry
marketing management approaches
digital technologies
digital marketing
конкурентоспроможність підприємства
готельне господарство
маркетингові підходи управління
цифрові технології
цифровий маркетинг
Issue Date: 2020
Publisher: Одеський національний політехнічний університет
Abstract: The holistic system of understanding the current situation of hotel-type enterprises in the conditions of intensified competition has been investigated in the article, and what capabilities of digital tools will increase the efficiency of economic activity in the market. Special attention has been paid to the essential characteristics of the "enterprise competitiveness" (EC) definition in particular, as well as the analysis of classical and marketing approaches to the management of this process. The main attention in the article is focus on the study of digital tools (multimedia technologies, interactive hotel event management systems and customer service, etc.), which are proposed to increase the EC efficiency of the hotel enterprise. The role of digital marketing has been analysed through the adaptation of its tools (social networks, SEO, contextual advertising, email marketing, etc.) and goals (work with new customers, work with customer database, work on the image) and technical capabilities to achieve them for the competitive management of the modern type hotel enterprise.
Description: Gavrilets O. Management of the hotel industry enterprises competitiveness on the basis of digital technologies and marketing // O. Gavrilets, I. Chuchka, M. Gajdoš // Маркетинг і цифрові технології : науковий журнал, - Том 4. - № 2. - Одеса, 2020. - С. 6-16
URI: http://dspace.msu.edu.ua:8080/jspui/handle/123456789/7054
Ebben a gyűjteményben:Статті

Fájlok a dokumentumban:
Fájl Leírás MéretFormátum 
Management_of_the_hotel_industry_enterprises_competitiveness_on_the_basis_of_digital_technologies_and_marketing.pdfManagement of the hotel industry enterprises competitiveness on the basis of digital technologies and marketing981.68 kBAdobe PDFMegtekintés/Megnyitás


Minden dokumentum, ami a DSpace rendszerben szerepel, szerzői jogokkal védett. Minden jog fenntartva!