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Please use this identifier to cite or link to this item: http://dspace.msu.edu.ua:8080/jspui/handle/123456789/13102
Title: Problems of adapting the theory and practice of accounting and marketing to modern realities
Authors: Korolovich, O.
Королович, Оксана Омелянівна
Liba, N.
Ліба, Наталія Степанівна
Holovachko, V.
Keywords: data exchange
обмін даними
business process automation
автоматизація бізнес-процесів
big data analytics
аналітика великих даних
processing time
час обробки
legislative barriers
законодавчі бар'єри
indicators
показники
accounting systems
системи обліку
marketing strategies
маркетингові стратегії
specialists in accounting and marketing
фахівці обліку та маркетингу
Issue Date: 2025
Publisher: Київ
Abstract: In conditions of high dynamism in economic processes and the rapid development of digitaltechnologies, the effective interaction between accounting and marketing theory and practicebecomes significant, as it provides the foundation for making managerial decisions that are adequateto modern challenges and for creating competitive advantages for enterprises.
Description: Korolovich O., Liba N., Holovachko V. Problems of adapting the theory and practice of accounting and marketing to modern realities / Korolovich O., Liba N., Holovachko V. // Інвестиції: практика та досвід : науково-практичний журнал / гол.ред. Ємельянов В.М. - Київ, 2025. - № 17. - P. 34-40
URI: http://dspace.msu.edu.ua:8080/jspui/handle/123456789/13102
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