Innovation-Oriented HR Strategy Transformation and Business Model Reengineering: Empirical Insights from Ukrainian Agribusiness

Abstract

This article explores the ongoing scientific discourse surrounding the transformation of innovation-oriented HR strategics and the reengineering of business models in Ukrainian agricultural enterprises amid the expansion of the digital economy. Particular emphasis is placed on the application of the integral strategizing paradigm and the use of the Tereshchenko model, which enables the integration of digital, value-based, and behavioural dimensions into a unified HR business architecture.