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http://dspace.msu.edu.ua:8080/jspui/handle/123456789/11806
Повний запис метаданих
Поле DC | Значення | Мова |
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dc.contributor.author | Holovachko, Vasyl | - |
dc.contributor.author | Головачко, Василь | - |
dc.contributor.author | Korolovich, Oksana | - |
dc.contributor.author | Королович, Оксана Омелянівна | - |
dc.contributor.author | Havrylets, Olesya | - |
dc.contributor.author | Гаврилець, Олеся Василівна | - |
dc.date.accessioned | 2024-10-18T07:03:36Z | - |
dc.date.available | 2024-10-18T07:03:36Z | - |
dc.date.issued | 2024 | - |
dc.identifier.uri | http://dspace.msu.edu.ua:8080/jspui/handle/123456789/11806 | - |
dc.description | Holovachko Vasy Modern transformations of accounting, management, and marketing of an enterprise in the context of digitalization / Vasy Holovachko, Korolovich Oksana, Havrylets Olesya / Економіка та суспільство. - Випуск № 66. 2024.- Р. 1-7 | uk_UA |
dc.description.abstract | The article is dedicated to the analysis of the large-scale digital transformation of modern enterprises, driven by changes in key managerial functional areas. The author examines these shifts under the influence of cloud technologies, artificial intelligence, project management systems, and other tools. The purpose of this article is to identify the fundamental features, advantages, and challenges that enterprises face in the process of digitizing key management functions (specifically accounting, management, and marketing). Based on the analysis conducted, it is evident that digital transformation impacts the efficiency of enterprises and their adaptation to changing market conditions. In the context of the obtained results, the prospects for further research lie in developing a roadmap for the digital transformation of key enterprise functions. In particular, it is currently crucial to provide practical recommendations for developing and implementing a digital transformation strategy, including the identification of priority areas, risk assessment, and resource allocation. | uk_UA |
dc.language.iso | en | uk_UA |
dc.subject | automation | uk_UA |
dc.subject | personalization | uk_UA |
dc.subject | digitization of functions | uk_UA |
dc.subject | mobile accounting | uk_UA |
dc.subject | data analytics | uk_UA |
dc.subject | customer interaction | uk_UA |
dc.title | Modern transformations of accounting, management, and marketing of an enterprise in the context of digitalization | uk_UA |
dc.type | Article | uk_UA |
Розташовується у зібраннях: | Статті |
Файли цього матеріалу:
Datei | Beschreibung | Größe | Format | |
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Modern_ transformations of_ accounting_management_and_ marketing_ of _an_ enterprise.pdf | Modern transformations of accounting, management, and marketing of an enterprise in the context of digitalization | 712.11 kB | Adobe PDF | Öffnen/Anzeigen |
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